Digestion products set to overtake products for heart health
Posted 4 years ago by Soraya in General Health News
An article in New Nutrition Business predicted that probiotics and antioxidants will see healthy new growth this year, but that the market for heart health has been and gone. Julian Mellentin described heart health as “one of the most over-hyped and over-forecast growth areas of the last 10 years”, stating that in reality few customers are attracted to products for their heart health benefits in particular. Stressing that probiotic dairy products account for an enormous share of functional food sales, the article stated that digestive health is a more widely appealing question of “wellness” as opposed to one of “death and disease”.
Reference: Nutraingredients.com
Comments
There are no comments yet, be the first!