Customers may ask you for clarity on the difference between 'For every day', 'For every day EXTRA Strength' and 'For every day MAX'. All of these are daily probiotics for general wellbeing, so we market them in a similar way. However please note when recommending, that the full ingredients are fairly different in terms of strain content and strength...

For daily wellbeingFor every day contains:

    • 5 billion live microorganisms per daily dose.
    • 6 different probiotics, from both Lactobacillus & Bifidobacteria families.
    • With added Fructooligosaccharides prebiotic (food source for the probiotics).
    • All well-researched strains, such as Lactobacillus acidophilus Rosell-52.

'For every day' is a great daily probiotic for customers who wish to maintain overall digestion, immunity and energy levels on an ongoing basis. The combination of probiotics and prebiotics helps to promote the growth and long-term survival of friendly bacteria in the gut. 'For every day' is a fantastic sugar free alternative to probiotic yoghurt drinks, and is currently the best-seller in our range.

For every day EXTRA StrengthFor every day EXTRA Strength contains:

    • 20 billion microorganisms per daily dose.
    • 5 different probiotic strains, from both Lactobacillus & Bifidobacteria families.
    • No added prebiotics.
    • Extremely well-researched strains, including Lactobacillus acidophilus NCFM®; probably the most researched strain of acidophilus in the world.

'For every day EXTRA Strength' is a premium, high strength probiotic which may support gut health in those with more serious health conditions such as; IBS, IBD, Candida overgrowth, eczema & acne, and those on long term and/or high strength antibiotics. People with serious health conditions often have a more severe imbalance of good and bad bacteria and may wish to replenish their good bacteria with a high strength probiotic supplement. 'For every day EXTRA Strength' is also a good option for those seeking a strictly vegan supplement, or those wishing to avoid prebiotics.

For every day MAX contains:For every day MAX

  • 50 billion microorganisms per daily dose.
  • 3 different probiotic strains, from both Lactobacillus & Bifidobacteria families.
  • No added prebiotics.
  • Extensively researched strains, including Lactobacillus acidophilus NCFM and Bifidobacterium lactis HN019.
'For every day MAX' is our highest strength probiotic. The strains it contain have been studied collectively in over 90 human trials and have been shown to improve digestion, boost natural immunity, lower inflammation and moderate reaction to allergies. As above, 'For every day MAX' is also suitable for those with more serious gut-related health conditions and another good option for those seeking a strictly vegan supplement, or for those wishing to avoid prebiotics.

None of these supplements require refrigeration, and all are suitable for coeliacs and vegetarians.

* N.B.: Please note that, as of the 31st March 2017, 'For every day' has changed its allergy status and is no longer strictly dairy-free or vegan. Dairy has become necessary in the manufacturing process and tiny traces may remain in the product. The product will continue to be fine for those with dairy intolerance but not for those with a severe dairy allergy.