Our 'For women' finalist at the Natural Products Award
It might not be the Oscars, but it’s the next best thing in the world of natural health – The Natural and Organic Awards 2015.
OptiBac Probiotics are delighted to announce that we were awarded a place in the final of the 'best marketing' category of the Natural Health Awards in respect of our recent campaign to launch our latest product, 'For women.’
Though ‘For women’ is our most recently launched product, it has over 30 years of scientific evidence to support it. It contains two strains of probiotics – L. rhamnosus GR-1® and L. reuteri RC-14® - which are different to our other probiotics in that they have been shown to colonise in the vaginal tract rather than the intestines. A weight of evidence supports the use of the strains contained in 'For women,' but clinical trials were also conducted on the finished product which was tested by over 2,500 women. See the research behind the strains contained in 'For women' on the Probiotics Database.
The product has taken the natural health world by storm, and we hear positive feedback from our happy female customers on a very regular basis. To read some of the genuine customer reviews on this product, please click here.
"We’re so happy to secure finalist for the marketing of our new supplement, OptiBac Probiotics ‘For women’,” said Soraya Janmohamed, Marketing Manager, OptiBac Probiotics. “This is the most researched probiotic for women’s intimate health worldwide, and we really wanted this science to come across in our communications, without looking too overwhelming for the consumer. What’s more, cystitis, thrush and bacterial vaginosis of course made for a ‘taboo’ topic – so it was a challenge to find the right balance.”
Yet another key reason for this product’s popularity is the fact that it has highlighted women’s health issues, bringing them out of the closet and into every day conversation.
“We took on the launch with a feminist perspective; with my sister (Farah Janmohamed) and I managing it together; our communications looked not only at the product’s incredible benefits, but talked all around the fascinating topic of women’s intimate health. For example we blogged and recorded podcasts about the fact that thrush, cystitis and bacterial vaginosis affect so many women, and are yet so little discussed and poorly understood. We tried not to reinforce the obvious stereotypes around marketing to women, were sure to use (and be known to shout, even!) the word ‘vagina’ instead of shying towards terms like ‘down there’ “ explained Soraya.Indirectly, this product has also been a trailblazer for women worldwide, highlighting women's needs, health issues and even women's rights.
One small step for women, one huge leap for Womankind
“We’ve been over the moon too, to hear that retailers support and value the charity’s work as much as we do. The product sales have exceeded our expectations, and feedback from consumers has been extremely positive, so long may this continue,” said Soraya.
'For women’ is also packaged in a new tub that contains state of the art, moisture-proof packaging technology with a built-in oxygen scavenger. Greater protection from moisture and oxygen damage results in enhanced product stability – just one more reason why you know that you can always rely on the live cultures in OptiBac Probiotics. For more information on the best choice of probiotics for women, click here.
We are delighted to have received such recognition for this product, which is one of the most clinically researched in our range. In the end, the marketing category of the Natural Health Awards was won by Viridian for their brilliant 'Find a Health Store' campaign. Had we not been up against such stiff competition from this campaign, which was a clear winner, we may well have won!