New Product Names
Throughout 2013 and moving into 2014 you may start to notice some of the product names changing in the OptiBac Probiotics range. Our brand name still remains as OptiBac Probiotics, but some of the individual product names, which feature at the top of each pack, will be changing. We aim to update the website as and when each product changes name, but this page offers an overview of the changes occuring at the moment.
The products listed below will soon take new names, as follows:
|Former/Current Product Name||New Product Name||Expected Date of Transition|
|For maintaining regularity||Bifidobacteria & fibre||(Now changed) October 2013|
|For daily wellbeing EXTRA Strength||For every day EXTRA Strength||(Now changed) November 2013|
|For bowel calm||Saccharomyces boulardii||(Now changed) November 2013|
|For daily wellbeing||For every day||(Now changed) November 2013|
|For your child's health||For babies & children||(Now changed) January 2014|
|For a flat stomach||One week flat||(Now changed) May 2014|
Please be aware that retailers stocking the OptiBac Probiotics range will continue to sell the products with the previous names for some time. The product formulas and ingredients will not be changing, and you can continue to buy the products with the former names until each product reaches the end of the expiry date marked on the pack. You can find your nearest stockist here. The team at your local independent health food shop or pharmacy should be able to help you find which product is right for you.
The packaging will be kept very similar so that repeat customers can recognise the new names without difficulty.
Why change names?
Some of the products are taking new names in response to the European Nutrition and Health Claims regulation (NHCR). For the particularly curious amongst you, we have written a blogpost here with more information about this. We will continue to keep the blog updated, and in the meantime you may like to follow us on Twitter or like us on Facebook to keep up to date with our latest news.
Other changes - larger packs now available
The new names for 'For every day' and 'For every day EXTRA Strength' coincide with the launch of larger pack sizes - great news for the repeat customers amongst you! 'For every day' is now also available in 180 capsules, and 'For every day EXTRA Strength' is available in a larger pack size of 90 capsules - both of these will result in savings for those of you who regularly buy and take the every day probiotics. Just go to the relevant product page, and select the larger pack size in the drop down menu on the right hand side.
Some of the writing on the packaging has also been changing, the front of the packs for example, are starting to use our new slogan, 'We're here to help, naturally' as opposed to the previous 'Optimise your friendly bacteria'. We will also be including a bit more information about our company on some of the packs, where space allows. To read more about us now, click here to read about our team, or here to read about our products.
Outside of Europe
Outside of Europe the products will keep their original names.
Still confused? At the end of the day, our slogan rings true! We are here to help. So if you have any questions at all please do not hesitate to contact us.
We hope the transition from old names to new names will be a relatively smooth one. As ever we'd like to thank you for your ongoing support, recommendations amongst friends and family, and for your understanding as we take a proactive approach to the NHCR as a responsible supplier.