What is a 'Time of manufacture guarantee'?
The strength of a probiotic is measured by the number of billions per gram, capsule or sachet (also known as CFUs; Colony Forming Units). The delicate nature of bacteria dictates that their quantity, in any given product or brand, will inevitably drop during the course of a shelf life.
Your customers may have noticed that many probiotic products have what is known as a 'time of manufacture guarantee'. At first this may sound appealing, yet this simply guarantees the numbers of probiotics at the time of manufacture. It does not guarantee the numbers of probiotics at the time of purchase. This can be quite misleading to the consumer, who cannot tell how strong the probiotics may be.
OptiBac Probiotics are guaranteed until shelf life expiry. Our products understate the quantity of microorganisms it contains to allow for the inevitable drop in numbers. With OptiBac Probiotics, you get billions you can count on. For more information, healthcare professionals can find out more about our probiotic strains.
You might also be interested to take a look at our probiotic myth-busting page!